Outside the Box: Values
Connection to our shared humanity
• Expressing the inherent duality of the human condition – being small/big, vulnerable/brave etc
• Encouraging compassion for oneself and others
• Capturing moments of joy and connection
• Reflecting awe at the wonder and beauty of life
• Inspiring hope and a sense of individual empowerment
Social responsibility
• Expressing and documenting important issues of our times through the lens described above
• Representing people of diverse colours, physical abilities and sexual orientations
• Being a resource for under-served and disadvantaged communities
• Amplifying the messages of local and global activists
• Improving business practices – e.g. reducing reliance on un-environmental materials, using local suppliers