Always Amusing

Always Amusing

Chicago, 2013: Joan Cusack’s fabulous Chicago shop Judy Maxwell sells things you never knew you loved. And they’re the first shop to use Glass Cathedrals to showcase products – a shop window within a shop window… No wonder they won Racked Chicago 2012 Award for most Creative Merchandising.

I just made them a box where they can reposition products and people – creating epic sculptures…objects of adoration. And, true to the quintessential Judy Maxwell dictum, be “Always Amusing”.

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